💡 Introduction to Digital Marketing – Understand how businesses use digital platforms to promote products, connect with audiences, and generate leads.

🌐 Key Digital Channels Overview – Explore essential marketing channels such as SEO, SEM, Social Media, Email, Content Marketing, and Influencer Marketing.

🧠 Difference Between Traditional & Digital Marketing – Learn how digital offers better targeting, real-time tracking, lower costs, and global reach compared to traditional methods.

📊 Digital Marketing Funnel & Strategy – Discover how consumers move through stages like Awareness, Consideration, and Conversion—and how marketers optimize for each.

📈 Digital Marketing Metrics & KPIs – Understand key metrics like CTR, CPC, Conversion Rate, Bounce Rate, and ROI, and how they help track campaign performance.

🎯 Types of Digital Marketing Campaigns – Learn the difference between organic vs paid campaigns, brand vs performance marketing, and always-on vs seasonal strategies.

🚀 Career Opportunities in Digital Marketing – Get insights into job roles like SEO Specialist, Paid Ads Manager, Content Strategist, Social Media Manager, and more.

📝 Assignment Proejct Work (1):

✅ Create a simple flowchart showing the digital marketing funnel stages: Awareness → Consideration → Conversion → Retention.

✅ List 5 digital channels and explain how each supports a different funnel stage.

✅ Identify 3 key digital marketing metrics and describe what they measure.

✅ Submit your work as a PDF or Google Slides deck.

🔍 Introduction to Google Search Ads – Learn how Google's advertising platform helps businesses appear at the top of search results to attract high-intent customers.

🗝 Keyword Research & Match Types – Understand how to identify the right keywords, and how match types (broad, phrase, exact) affect who sees your ads.

🧠 Ad Rank & Quality Score – Discover how Google decides which ads to show using factors like bid amount, ad quality, and landing page relevance.

✍️ Writing High-Impact Ad Copy – Master the art of creating compelling headlines and descriptions that drive more clicks and conversions.

🎯 Audience Targeting & Location Settings – Learn to fine-tune your ads based on geography, device, language, and audience behaviors.

📈 Bidding Strategies & Budgeting – Explore smart bidding options like CPC, CPA, and ROAS, and how to manage budgets for better ROI.

📊 Performance Tracking & Optimization – Get hands-on with Google Ads dashboard, analyzing metrics like CTR, conversions, and cost-per-click to improve results.

📝 Assignment:

✅ Create a mock Google Search Ad campaign for a fictional product or service.

✅ Perform keyword research using Google's Keyword Planner.

✅ Write 2 variations of ad copy (headline + description).

✅ Define targeting settings (location, language, device).

✅ Submit a screenshot or document showing your ad structure and targeting logic.

🔧 Introduction to WordPress – Learn what WordPress is, why it powers over 40% of the web, and the difference between WordPress.com and WordPress.org.

🏗 Domain, Hosting & Setup Basics – Understand how to register a domain, choose reliable hosting, and install WordPress in just a few clicks.

🎨 Choosing & Customizing Themes – Explore free and premium WordPress themes and learn how to customize layouts, fonts, and colors to match your brand style.

🧩 Installing Plugins for Functionality – Learn how plugins enhance your site’s features—like SEO, security, contact forms, and speed optimization.

📝 Creating Pages & Blog Posts – Master the WordPress editor to build static pages (Home, About, Contact) and publish engaging blog content.

📱 Mobile Optimization & User Experience – Ensure your website looks great and loads fast on all devices, including mobile and tablet.

📊 Basic Analytics & SEO Setup – Learn how to integrate Google Analytics and set up SEO plugins like Yoast to make your site search-engine friendly.

📝 Assignment Project Work (3):

✅ Set up your own WordPress site or blog (Digiguru will provide free domain and hosting).

✅ Choose a theme and customize it with your branding (colors, logo, layout).

✅ Create at least 3 pages: Home, About, and Contact.

✅ Write and publish 1 blog post on a topic of your choice.

✅ Install at least 2 essential plugins (e.g., SEO, Contact Form, or Speed Optimization).

✅ Share the live URL or screenshots of your dashboard, pages, and blog.

💼 Introduction to E-commerce Platforms – Understand how online stores work and compare popular platforms like WooCommerce, Shopify, Wix, and Magento.

🔧 Setting Up Your Store with WooCommerce (WordPress) – Learn how to install WooCommerce, configure basic settings, and prepare your store for product uploads.

📦 Adding Products & Managing Inventory – Create product listings with titles, descriptions, pricing, categories, and stock settings.

💳 Payment Gateway Integration – Set up secure payment options like Razorpay, Stripe, or PayPal to accept online payments with confidence.

🚚 Shipping & Tax Configuration – Learn how to set shipping zones, rates, and taxes based on geography and business requirements.

🎨 Customizing Store Design & Navigation – Use themes, menus, and layout builders to create a user-friendly, visually appealing online store.

📈 Order Management & Customer Experience – Explore how to process orders, manage returns, and ensure a smooth post-purchase experience.

📝 Assignment:

✅ Set up a basic e-commerce store using WooCommerce (you can use a free theme and local/hosted WordPress site).

✅ Add 3 products with images, pricing, and categories.

✅ Configure one payment method and one shipping option.

✅ Customize your homepage and navigation menu.

✅ Share a working link or screenshots showing your product pages, cart, and checkout process.

📘 Introduction to Facebook Organic Reach – Learn how businesses use free content strategies to build communities and grow brand presence on Facebook.

👥 Creating & Optimizing a Facebook Page – Set up a business page with proper branding, contact details, and SEO-friendly descriptions to attract the right audience.

📝 Content Strategy for Engagement – Understand what to post (reels, carousels, polls, stories, lives) and how to create content that drives comments, shares, and saves.

📅 Content Calendar & Posting Schedule – Learn how to build a consistent posting strategy using a weekly calendar, best times to post, and tools like Meta Business Suite.

📊 Understanding Facebook Insights – Track performance through metrics like Reach, Engagement, Page Likes, and Top Performing Posts to improve results.

💬 Community Building & Page Interactions – Learn how to respond to comments and DMs, build relationships, and increase loyalty through personalized engagement.

📈 Growth Hacks & Algorithm Tips – Discover techniques to increase visibility without spending on ads—like leveraging groups, trending content, and collaborations.

📝 Assignment:

✅ Create a Facebook Business Page for a sample brand or personal project.

✅ Publish 3 types of content: 1 image post, 1 reel or video, and 1 engaging question/poll.

✅ Develop a weekly content calendar for 7 days with post types and captions.

✅ Monitor post engagement using Facebook Insights and take screenshots.

✅ Submit a document or presentation with your Page link, sample posts, calendar, and engagement summary.

🎯 Understanding Facebook Ads Ecosystem – Learn how Meta Ads Manager works and what campaign structure looks like.

📊 Campaign Objectives & Funnel Strategy – Awareness, consideration, and conversion goals explained with real-world examples.

🧑‍🎯 Audience Targeting Techniques – Leverage custom audiences, lookalikes, interests, and behaviors.

🎨 Ad Creatives & Copywriting Tips – Craft high-converting ad copy, visuals, headlines, and CTAs.

🧪 A/B Testing Strategies – Test audiences, creatives, placements, and timings for optimization.

📍 Facebook Pixel & Events – Learn how to track user actions and set up Pixel for better remarketing.

🔄 Retargeting & Lookalike Campaigns – Re-engage visitors and find new customers similar to your top audience.

📈 Ad Reports & Optimization – Monitor ROAS, CTR, CPC, and tweak campaigns based on data insights.

📍 Assignment Project Work:

✅ Set up a Meta Ads Manager account.

✅ Create one ad campaign with a conversion or traffic objective.

✅ Design and upload 2-3 ad creatives.

✅ Use custom audience or interest-based targeting.

✅ Submit campaign performance report with screenshots and observations.

📱 Instagram Ads Overview – Learn how Instagram ads work through Meta Ads Manager and how they differ from Facebook ads.

🎯 Ad Objectives & Funnel Approach – Understand brand awareness, traffic, engagement, leads, and conversions.

👥 Targeting the Right Audience – Create custom, lookalike, and saved audiences tailored for Instagram behavior.

🖼️ Designing Scroll-Stopping Creatives – Tips for crafting engaging Reels, carousels, and story ads.

🧪 Ad Placements & Formats – Explore Feed, Stories, Reels, and Explore placements for better reach.

📌 Budgeting & Bidding Strategy – Learn daily vs. lifetime budgets, bid controls, and cost optimization.

🔁 Retargeting & Sequential Campaigns – Retarget users based on profile visits, video views, or website actions.

📊 Analyzing Instagram Ad Performance – Track CTR, CPM, Saves, Follows, and Conversions.

📍 Assignment Project Work:

✅ Create an Instagram Ad campaign using Meta Ads Manager.

✅ Choose the right format (Story/Reel/Carousel) and objective.

✅ Use audience targeting and set a small test budget.

✅ Submit ad screenshots, audience setup, and creative used.

✅ Present a performance report with metrics and learnings.

🎬 Why YouTube for Marketing? – Understand the role of YouTube in SEO, branding, and content discovery.

🧾 Creating a Branded Channel – Set up a YouTube channel with a custom banner, logo, and optimized description.

📋 Channel Layout & Sections – Organize your homepage with playlists, featured videos, and channel trailers.

🔐 Verification & Monetization Setup – Enable features like custom thumbnails, livestreaming, and link external websites.

🎯 SEO Settings & Custom URLs – Set up keywords, custom URL, and relevant metadata for discoverability.

🎨 Branding Elements – Use consistent intros, outros, watermarks, and cover art for a professional look.

📊 Connecting with YouTube Studio – Understand the dashboard, upload settings, and default metadata options.

📍 Assignment Project Work:

✅ Create a YouTube Channel with a clear niche and branding.

✅ Upload a channel logo, banner, and add a description with keywords.

✅ Verify the account and enable channel features.

✅ Organize the channel homepage using sections.

✅ Submit a screenshot and share the link to your YouTube channel.

🔍 Understanding YouTube’s Algorithm – Learn how watch time, click-through rate (CTR), engagement, and consistency affect visibility.

🎯 Keyword Research for YouTube SEO – Discover tools and techniques to find searchable topics and tags.

📝 Title, Description & Tag Optimization – Craft compelling titles, keyword-rich descriptions, and smart tagging.

🎨 Thumbnail Design for Higher CTR – Create eye-catching, branded thumbnails that drive clicks.

📂 Playlists & Content Organization – Use playlists to increase session time and guide viewer journey.

💬 Boosting Engagement – Use end screens, cards, pinned comments, and CTAs to increase interaction.

📊 Analyzing YouTube Studio Metrics – Understand traffic sources, audience retention, impressions, and top videos.

📍 Assignment Project Work:

✅ Upload a keyword-optimized YouTube video with custom thumbnail.

✅ Use 3–5 relevant hashtags and a detailed description.

✅ Add cards, end screens, and a pinned comment.

✅ Create a playlist and add your video to it.

✅ Submit screenshots of YouTube Studio analytics for the video.

📽️ Intro to YouTube Ads via Google Ads – Understand how YouTube ads are created and managed through Google Ads.

🎯 Ad Campaign Objectives – Choose between reach, views, traffic, leads, or conversions.

📂 YouTube Ad Types – Explore skippable in-stream, non-skippable, bumper, discovery, and overlay ads.

👥 Audience Targeting Options – Use demographics, interests, keywords, custom intent, and remarketing.

🎨 Creating High-Converting Video Ads – Best practices for scripting, editing, CTAs, and video structure.

📍 YouTube Placement Targeting – Choose specific channels, videos, or topics to display your ads.

💡 Budgeting & Bidding – Learn CPV, CPM bidding strategies, and how to optimize for cost-efficiency.

📊 Campaign Analysis & Optimization – Track views, watch time, engagement rate, and conversion metrics.

📍 Assignment Project Work:

✅ Set up a basic YouTube video ad campaign via Google Ads.

✅ Choose appropriate ad type, target audience, and placement.

✅ Upload a self-created video ad with a strong CTA.

✅ Monitor key metrics like CPV, views, and watch time.

✅ Submit campaign setup screenshots and performance insights.

1. Digital Marketing Fundamentals
2. Google Search Ads
3. Build your Website/Blog
4. Build Your E-Commerce Store
5. Google Display Ads
6. Facebook Organic Marketing
7. Facebook Paid Marketing
8. Insta Organic Marketing
9. Insta Paid Marketing
10. Create YouTube Channel
11. YouTube Organic Marketing
12. YouTube Paid Marketing
13. Twitter/X Organic Marketing
14. Twitter/X Paid Marketing
15. Create Linkedin Business page
16. Linkedin Organic Marketing
17. Linkedin Paid Marketing
18. Linkedin Persional Branding
19. How to create ads for Facebook
20. Insta and Display
21. How to create & Edit Videos
22. AI / Chat GPT for Marketing
23. Mobile App Oranic Marketing
24. Mobile App Paid Marketing
25. Quora Organic Marketing
26. Quora Paid Marketing
27. What is Programmatic Advertising
28. Programmatic Advertising
29. E-commerce Marketing
30. Content Marketing
31. Email Marketing
32. Influencer Marketing
33. Podcast Marketing
34. Whatsapp Marekting
35. SMS Marketing
36. Viral Marketing
37. Affiliate Marketing
38. Online Reputation Management
39. Google Search Engine Optimisation
40. SEO Audit & Competition Analysis
41. Google On-page Optimisation
42. Google Off-page Optimisaiton
43. Google Local SEO
44. Media Planning
45. CRM
46. Blog Monitisation
47. Freelancing
48. Google Analytics
49. Google Tag Manager
50. Google Adsense
51. Smart Marketing
52. Google Data Studio